# Content Factory V1 — Sleep + Recovery

## The system

Repeatable content production pipeline. Output: 4-8 pieces of content per week across IG + email + blog.

## Roles

| Role | Owner | % time |
|---|---|---|
| Strategy + brief writing | Brand Mgr (Vishal) | 20% |
| Visual asset creation | Designer (Vishal/Jugal) | 30% |
| Copy writing | Tavishi / Larissa | 20% |
| Approval | Founder (Nihaal) | 5% |
| Publishing + scheduling | Brand Mgr | 15% |
| Performance review | Brand Mgr + Founder | 10% |

## Weekly cadence

### Monday
- Review last week's performance
- Choose 3 hooks from `strategy/hooks.md`
- Brief designer on 3 visuals
- Brief copywriter on captions

### Tuesday
- Designer drafts visuals
- Copywriter drafts captions (3 variants each)

### Wednesday
- Brand mgr reviews + Slack feedback
- Designer + copy iterate

### Thursday
- Founder reviews + approves
- Brand mgr schedules content for next week

### Friday
- Publish carousel + IG post
- Email send (if Friday slot)
- Performance check on previous week's content

## Tools

| Stage | Tool |
|---|---|
| Brief storage | Notion (or this repo) |
| Visual creation | Figma + canonical_prompt.py + Nano Banana |
| Copy writing | Google Docs (collab) |
| Approval flow | Slack thread |
| Scheduling | Buffer / Later |
| Performance | GA4 + Shopify analytics + Meta Ads Manager |

## Content types produced

| Type | Weekly |
|---|---|
| IG carousel | 1 |
| IG post (single image) | 2 |
| IG story | 4-5 |
| Email | 1 |
| Blog (long-form) | 1 per month |
| Influencer brief | 1-2 |

## Quality checks

- Every piece of copy passes compliance check (no "cure", "treat", "#1", "clinically proven")
- Every visual passes canonical anatomy check (pack design correct)
- Every claim ties back to `research/science.md` citations
- Brand voice aligned to `strategy/positioning.md`

## Scaling

Once V1 system stabilizes (3 months), V2 adds:
- Automation: scheduled content from a backlog
- Performance-driven A/B testing
- Repurposing pipeline: 1 carousel → 5 IG stories + 1 reel