# Designer Brief — Gap Slides (Figma)

## Context

Slides that fill gaps in the Sleep + Recovery PDP / LP / IG carousel sequence. Designer creates these in Figma using the SETU design system.

## Specific slide briefs

### Slide 1: "What's missing in single-form Mg?"
- Format: 4:5 vertical
- Type: Comparison
- Headline: "Why one form of magnesium fails"
- Visual: Two columns — LEFT generic Mg tablet (~4% absorbed), RIGHT SETU Triple Mg (three pathways)
- Caption: "Three forms = three absorption pathways. Bioavailability is biology, not chemistry."
- Output: PNG + Figma layered file

### Slide 2: "The 4 sleep switches"
- Format: 4:5
- Type: Educational diagram
- Headline: "Four switches that turn the lights off"
- Visual: 4 quadrants — GABA / Body Temp / Alpha Waves / Melatonin — each with the corresponding ingredient
- Caption: "One sachet hits all four. Single-ingredient pills hit one."

### Slide 3: "When should I take it?"
- Format: 1:1
- Type: How-to graphic
- Headline: "30-45 minutes before bed"
- Visual: Clock face with "8:30pm — take" and "9:15pm — sleep" markers + canonical sachet
- Caption: "Give the formula time to start working before you lie down."

### Slide 4: "Why we made it WITHOUT melatonin"
- Format: 4:5
- Type: Editorial split
- Headline: Tart Cherry icon (with stem) vs Melatonin pill icon (with strikethrough)
- Body text: "Melatonin pills work the first night, then your body stops making its own. Tart cherry provides natural precursors — your body produces gently, sustainably."

### Slide 5: "Day 1 → Week 8"
- Format: 4:5
- Type: Timeline
- Headline: "What to expect"
- Visual: Horizontal timeline with 4 markers: Day 1, Week 1, Week 2-4, Week 8
- Caption per marker: see `strategy/strategy.md` timeline

## Brand guardrails

- Deep purple #2D1F6E primary
- NeueMontreal type (already in brand assets)
- White / cream secondary
- Green accent only for "Lemon Mint" pill or nutraceutical dot
- No clinical-cold styling
- No sleep-aid kitsch (no Z's, moons, sheep)

## Deliverable format

- PNG (1080x1350 or 1080x1080)
- Layered Figma file
- Each in `creative-output/sleep-recovery-magnesium/_designer-outputs/gap-slides/`

## Timeline

| Slide | Due | Owner |
|---|---|---|
| Slide 1: Mg comparison | T+3 days | Vishal |
| Slide 2: 4 switches | T+5 days | Vishal |
| Slide 3: timing | T+5 days | Jugal |
| Slide 4: no melatonin | T+7 days | Vishal |
| Slide 5: timeline | T+7 days | Jugal |