# SEO Articles V3 — Sleep + Recovery

## Strategy

Long-form (2,000-4,000 word) educational articles targeting long-tail "sleep + magnesium India" searches. Brand mentions ~30% in.

## Cluster strategy

### Pillar: "magnesium sleep India"

| Article | Word count | Target keyword | Funnel position |
|---|---|---|---|
| Triple Magnesium for Sleep — Complete Guide India 2026 | 4000 | "magnesium for sleep India" | TOF |
| What's the best form of magnesium? Glycinate vs Citrate vs Oxide | 3000 | "magnesium glycinate vs citrate" | MOF |
| Magnesium dosage for sleep — How much is enough? | 2500 | "magnesium dosage sleep" | MOF |
| Magnesium side effects — What to expect | 2000 | "magnesium side effects" | TOF |
| SETU Sleep + Recovery vs single-form magnesium | 2500 | "SETU sleep + recovery review" | BOF |

### Pillar: "alternatives to melatonin"

| Article | Word count | Target keyword |
|---|---|---|
| 9 alternatives to melatonin for sleep | 3000 | "alternatives to melatonin" |
| Tart Cherry vs Melatonin pills — Honest comparison | 2500 | "tart cherry vs melatonin" |
| Why melatonin stops working — and what to do | 2500 | "melatonin tolerance" |
| L-Theanine for sleep — Does it work? | 2000 | "L-theanine for sleep" |

### Pillar: "ICP-specific" (5 articles)

| Article | Target ICP |
|---|---|
| The racing-mind insomnia — 7 strategies that actually work | ICP 1 |
| Recovery sleep for athletes — The supplement gap | ICP 2 |
| Sleep after kids — A parents' guide | ICP 3 |
| Off melatonin — A 30-day quit guide | ICP 4 |
| Perimenopause sleep — The forgotten supplement | ICP 5 |

## Brief template per article

1. Title (45 chars target, ≤60 chars max)
2. Meta description (155 chars target)
3. H1 + H2/H3 outline (10-15 subsections)
4. Word count goal
5. Internal links to: pillar pages + product page + 1-2 related articles
6. External authority links: 2-3 PubMed / medical sources
7. Author + reviewed-by (link to MD panel sourcing)
8. Compliance flags

## Publication cadence

- Month 1: 4 pillar articles (one per pillar topic + ICP article)
- Month 2: 4 more articles
- Month 3+: 2 articles per month

## Performance benchmarks

| Metric | Target by month 3 |
|---|---|
| Total articles | 10 |
| Organic monthly traffic | 5K-10K |
| Top 10 rankings | 5+ keywords |
| Featured snippets | 2-3 |
| Conversion from organic | 1.5-3% |