# Science Animation Briefs — Sleep + Recovery

> 5 motion-graphics briefs for video editor. Each is 15-30 seconds.

## Brief 1: The 4 Pathways

**Duration**: 20 seconds
**Style**: Clean editorial animation (After Effects / Lottie)
**Hook**: "There isn't one sleep switch. There are four."
**Content**:
- Frame 1 (0-2s): Title card
- Frame 2 (2-5s): Brain silhouette with one pathway lit
- Frame 3 (5-8s): Add Glycine pathway (cool blue)
- Frame 4 (8-11s): Add L-Theanine pathway (green alpha waves)
- Frame 5 (11-14s): Add Tart Cherry pathway (warm amber melatonin)
- Frame 6 (14-17s): All four lit together — "One sachet hits all four"
- Frame 7 (17-20s): SETU pack reveal

## Brief 2: Magnesium Absorption Comparison

**Duration**: 15 seconds
**Style**: Data visualization
**Hook**: "Most magnesium is 4% absorbed."
**Content**:
- 0-3s: 100 dots filling screen
- 3-5s: 96 dots fade (representing 96% NOT absorbed for Mg oxide)
- 5-8s: Single-form comparison
- 8-12s: SETU Triple Magnesium reveals — multiple pathways
- 12-15s: Pack + tagline

## Brief 3: First Night Timeline

**Duration**: 25 seconds
**Hook**: "What happens from the first night."
**Content**:
- 0-3s: Person sips drink
- 3-8s: T+20 min — L-Theanine + Mg labels appear over silhouette
- 8-13s: T+30-60 min — Glycine + Tart Cherry kicks in
- 13-18s: T+1-3hr — Deep sleep wave illustration
- 18-25s: Wake up rested + pack

## Brief 4: Pills vs Protocol

**Duration**: 15 seconds
**Hook**: "Pills vs Protocol"
**Content**:
- 0-5s: Melatonin pill animation: "Works night 1" → "Body stops making own" → strike-through
- 5-10s: Single Mg tablet: "Chalky" → "4% absorbed" → strike-through
- 10-15s: SETU Sleep + Recovery: full mechanism flash + pack

## Brief 5: 30-Night Promise

**Duration**: 20 seconds
**Hook**: "30 nights. Honest test."
**Content**:
- 0-5s: Calendar showing 30 nights
- 5-10s: Each night = a sip ritual (montage of bedside scenes)
- 10-15s: Day 30: "If not, full refund"
- 15-20s: 60-day MBG badge + CTA

## Production specs

- Aspect: 9:16 (vertical) for IG Reels + Stories
- Also: 1:1 for IG feed
- Length: 15-30 seconds
- Voice over: optional (subtitles required)
- Music: calm, subtle