# Video Briefs V3 — Sleep + Recovery

> 6 video ad briefs for video editor. AI-generation is weak on multi-person/talking-head video — use real founder/UGC footage where possible.

## Brief 1: Founder talking-head (real shoot)

**Duration**: 30 seconds
**Format**: 9:16 vertical
**Source**: REAL footage (phone-shot or prosumer camera)
**Content**:
- 0-5s: "I quit melatonin twice before we made this."
- 5-15s: Reason — body stops making own. Tried Mg tablets. Hated them.
- 15-25s: Built Sleep + Recovery: Triple Mg + Glycine + L-Theanine + Tart Cherry
- 25-30s: "Try a pack. 60-day MBG."
**NOTE**: DO NOT AI-generate this. Must be real.

## Brief 2: UGC creator testimonial

**Duration**: 15-30 seconds
**Format**: 9:16
**Source**: REAL creator footage
**Content**: Each of 6 UGC creators films their own version:
- Day 1 unboxing
- Day 7 update
- Day 14 update
- Day 30 honest review
**NOTE**: Real creators, real phones. Pay them, don't fake it.

## Brief 3: Pour ritual (product motion)

**Duration**: 15 seconds
**Format**: 9:16
**Source**: AI / product-only motion (no people talking)
**Content**: Stylized macro of sachet pouring into glass, water filling, fizz, bedside lamp light, time-lapse to peaceful sleep
**NOTE**: AI can do this — product motion is its strong lane.

## Brief 4: Animation explainer (4 pathways)

**Duration**: 20 seconds
**Format**: 9:16
**Source**: Motion graphics (After Effects)
**Content**: See `science-animation-briefs.md` Brief 1
**NOTE**: NOT AI-generated. Real motion graphics.

## Brief 5: Before-after montage

**Duration**: 15 seconds
**Format**: 9:16
**Source**: Stock footage + UGC clips
**Content**: Night 1 (woman awake in bed) → Night 7 (still awake but easier) → Night 14 (asleep faster) → Night 30 (peaceful)

## Brief 6: Comparison demo

**Duration**: 15 seconds
**Format**: 9:16
**Source**: Product demo footage
**Content**:
- Mg tablet: chalky, big, hard to swallow
- Melatonin pill: small, pop, sleep
- SETU sachet: tear, stir, sip
**NOTE**: Demo style — real product, real motion.

## Production specs

- 9:16 1080×1920 (IG Reels, Stories, TikTok)
- Also 1:1 1080×1080 for IG feed
- 15-30s lengths
- Subtitles required (most viewers mute)
- Music: calm, royalty-free