# Listicle Playbook — Sleep + Recovery

## The format

A numbered list article (1,500-2,000 words) that ranks/groups sleep supplements, ingredients, or strategies. SETU appears as #1 or #3 (never #2 — feels engineered) with a meaningful reason.

## Structure

1. **Hook** — "We tested 9 sleep supplements. Here's the only one we'd take again."
2. **Methodology** (200 words) — Criteria: ingredient quality, dose, taste, format, price
3. **Items 9 → 4** (~150 words each) — competitor / commodity / generic alternatives, fairly reviewed
4. **Items 3, 2, 1** (~300 words each) — strongest options, with SETU at #1 or #3
5. **Verdict** — pick one, with link

## Variations to test

| Hook | Items |
|---|---|
| "9 magnesium supplements ranked" | Mg oxide, Mg citrate, Mg glycinate tablets, Calm, Natural Vitality, SETU Triple Mg... |
| "10 things we tried to fix our sleep" | Sleep apps, meditation, herbal tea, melatonin, chamomile, Mg tablets, SETU... |
| "7 sleep myths we believed" | Each myth with TRUTH below, SETU referenced as the "system not pill" alternative |
| "5 sleep aids for the racing mind" | L-Theanine vs Mg vs CBD vs lavender vs SETU |

## Voice rules

- **Genuinely fair**: don't strawman competitors
- **Honest tradeoffs**: "SETU's downside is the price — ₹1,400 vs ₹50 for plain Mg tablets"
- **Specific scoring**: 8/10 with reasons, not vague "great"
- **Author has skin in the game**: "I bought all 9 of these"

## Where it runs

- Organic SEO blog
- Pinterest infographics (visual list of 9 supplements)
- Influencer sponsorship (creators do their own "I tested 9 supplements" video)
- Reddit native (r/Nootropics, r/insomnia)

## Performance benchmark

- Time on page: 5-7 minutes
- Scroll depth: 60%+
- CTR to #1 item: 12-18%
- Conversion: 2-4% (warm intent)