SLEEP + RECOVERY — Launch Package

1 · Working HTML Pages

Three live HTML pages — open each to review. These are the page mocks to hand to dev for production build.

2 · Canonical Reference Assets

127 production-grade frames: 3D renders (tier-1) + 5 polished v1 outputs (tier-2) + 42 PDP frames across 1:1/9:16/4:5 + 8 sensory stills + 8 wild-bank lifestyle + 6 lane-1 founder + 7 lane-3 UGC + 28 lane-2 promo + 21 lane-4 format-borrow. The full SRM canonical bank.

Hero Set (most-used)

043-render-hero.jpg

001-pdp-1x1-product-hero.jpg

047-polished-sachet-isolated.jpg

049-polished-lifestyle-veranda.jpg

See full canonical bank (127 assets) ▾

001-pdp-1x1-product-hero.jpg

002-pdp-1x1-taste-experience.jpg

003-pdp-1x1-ingredient-breakdown.jpg

004-pdp-1x1-lifestyle-morning.jpg

005-pdp-1x1-lifestyle-active.jpg

006-pdp-1x1-before-after.jpg

007-pdp-1x1-testimonial.jpg

008-pdp-1x1-clinical-proof.jpg

009-pdp-1x1-secret-mechanism.jpg

010-pdp-1x1-formulation-deep-dive.jpg

011-pdp-1x1-trust-credibility.jpg

012-pdp-1x1-price-anchor.jpg

013-pdp-1x1-medical-illustration.jpg

014-pdp-1x1-ai-spokesperson.jpg

015-pdp-9x16-product-hero.jpg

016-pdp-9x16-taste-experience.jpg

017-pdp-9x16-ingredient-breakdown.jpg

018-pdp-9x16-lifestyle-morning.jpg

019-pdp-9x16-lifestyle-active.jpg

020-pdp-9x16-before-after.jpg

021-pdp-9x16-testimonial.jpg

022-pdp-9x16-clinical-proof.jpg

023-pdp-9x16-secret-mechanism.jpg

024-pdp-9x16-formulation-deep-dive.jpg

025-pdp-9x16-trust-credibility.jpg

026-pdp-9x16-price-anchor.jpg

027-pdp-9x16-medical-illustration.jpg

028-pdp-9x16-ai-spokesperson.jpg

029-pdp-4x5-product-hero.jpg

030-pdp-4x5-taste-experience.jpg

031-pdp-4x5-ingredient-breakdown.jpg

032-pdp-4x5-lifestyle-morning.jpg

033-pdp-4x5-lifestyle-active.jpg

034-pdp-4x5-before-after.jpg

035-pdp-4x5-testimonial.jpg

036-pdp-4x5-clinical-proof.jpg

037-pdp-4x5-secret-mechanism.jpg

038-pdp-4x5-formulation-deep-dive.jpg

039-pdp-4x5-trust-credibility.jpg

040-pdp-4x5-price-anchor.jpg

041-pdp-4x5-medical-illustration.jpg

042-pdp-4x5-ai-spokesperson.jpg

043-render-hero.jpg

045-polished-sachet-flatlay.jpg

046-polished-pack-hero.jpg

047-polished-sachet-isolated.jpg

048-polished-pack-white.jpg

049-polished-lifestyle-veranda.jpg

050-sensory-S1-cherries-night_1x1.jpg

051-sensory-S2-sachet-pour_4x5.jpg

052-sensory-S3-lemon-mint_1x1.jpg

053-sensory-S4-magnesium-crystals_1x1.jpg

054-sensory-S5-glycine-powder_1x1.jpg

055-sensory-S6-flatlay-overhead_1x1.jpg

056-sensory-S7-dark-moody-pour_4x5.jpg

057-sensory-S8-tart-cherry-extract_1x1.jpg

058-wild-W01-night-veranda_4x5.jpg

059-wild-W02-bedside-flatlay_1x1.jpg

060-wild-W03-morning-stretch_4x5.jpg

061-wild-W04-couples-bedtime_4x5.jpg

062-wild-W05-jacquemus-surreal_1x1.jpg

063-wild-W06-gym-recovery_4x5.jpg

064-wild-W07-cafe-winddown_1x1.jpg

065-wild-W08-mountain-morning_4x5.jpg

066-lane1-1.1-why-i-made.jpg

068-lane1-1.2-not-melatonin.jpg

069-lane1-1.3-15min.jpg

070-lane1-1.4-wake-up.jpg

071-lane1-1.5-30-nights.jpg

072-lane3-3.1-priya-bangalore_1x1.jpg

073-lane3-3.2-anika-mumbai_1x1.jpg

074-lane3-3.3-devika-delhi_1x1.jpg

075-lane3-3.4-reena-pune_1x1.jpg

076-lane3-3.4-reena_1x1.jpg

077-lane3-3.5-meera-hyderabad_1x1.jpg

078-lane3-3.6-karan-kolkata_1x1.jpg

079-lane2-2.1-30off_1x1.jpg

080-lane2-2.10-bundle-creatine_1x1.jpg

081-lane2-2.11-mom-life_1x1.jpg

082-lane2-2.12-anti-melatonin_1x1.jpg

083-lane2-2.13-clinical-claim_1x1.jpg

084-lane2-2.14-monsoon_1x1.jpg

085-lane2-2.15-pre-bed-ritual_1x1.jpg

086-lane2-2.16-2-week-test_1x1.jpg

087-lane2-2.17-no-pills_1x1.jpg

088-lane2-2.18-glycine-3g_1x1.jpg

089-lane2-2.19-deep-sleep-only_1x1.jpg

090-lane2-2.2-bundle_1x1.jpg

091-lane2-2.20-3am-wakeups_1x1.jpg

092-lane2-2.21-bundle-creatine-v2_1x1.jpg

093-lane2-2.22-friends-tried_1x1.jpg

094-lane2-2.23-gift-self_1x1.jpg

095-lane2-2.24-india-made_1x1.jpg

096-lane2-2.25-honesty-clause_1x1.jpg

097-lane2-2.26-mom-version_1x1.jpg

098-lane2-2.3-chai_1x1.jpg

099-lane2-2.3-chai_v8-teampackshot_1x1.jpg

100-lane2-2.3-tea_1x1.jpg

101-lane2-2.4-subscribe_1x1.jpg

102-lane2-2.5-restock_1x1.jpg

103-lane2-2.6-coupon-NEWPACK_1x1.jpg

104-lane2-2.7-30-night-test_1x1.jpg

105-lane2-2.8-festive-pack_1x1.jpg

106-lane2-2.9-cricket-late-night_1x1.jpg

107-lane4-bollywood-4b.1-blockbuster-poster_4x5.jpg

108-lane4-cricket-4c.1-night-test_4x5.jpg

109-lane4-cricket-4c.1-sunday-monday_4x5.jpg

110-lane4-cricket-4c.2-scoreboard_1x1.jpg

111-lane4-cultural-4cu.1-chai-comparison_1x1.jpg

112-lane4-cultural-4cu.2-spotify-playlist_1x1.jpg

113-lane4-cultural-4cu.3-thali_1x1.jpg

114-lane4-cultural-4cu.4-monsoon-ritual_4x5.jpg

115-lane4-cultural-4cu.4-thali_1x1.jpg

117-lane4-native-ui-4.1-imessage_1x1.jpg

118-lane4-native-ui-4.2-notes_1x1.jpg

119-lane4-native-ui-4.3-twitter_1x1.jpg

120-lane4-native-ui-4.4-whatsapp_1x1.jpg

121-lane4-native-ui-4.6-instagram-story_9x16.jpg

123-lane4-vintage-4v.1-doordarshan-era_4x5.jpg

124-lane4-vintage-4v.1-doordarshan-sleep_4x5.jpg

125-lane4-vintage-4v.2-1950s-american_4x5.jpg

126-lane4-vintage-4v.3-brain-biceps-poster_1x1.jpg

127-lane4-vintage-4v.3-brain-pathways-poster_1x1.jpg

044-render-sachet.png

067-lane1-1.1-v2.png

116-lane4-cultural-4cu.2-spotify-playlist_1x1.png

122-lane4-native-ui-4.6-reddit_1x1.png

3 · PDP Core Kit — 14 image types × 3 ratios = 42 frames

14 image archetypes: hero, taste, ingredients, lifestyle (×2), before-after, testimonial, clinical, mechanism, formulation, trust, price, medical, AI-spokesperson. Output in 1:1, 4:5, 9:16.

1:1 (14)

ai-spokesperson.jpg

before-after.jpg

clinical-proof.jpg

formulation-deep-dive.jpg

ingredient-breakdown.jpg

lifestyle-active.jpg

lifestyle-morning.jpg

medical-illustration.jpg

price-anchor.jpg

product-hero.jpg

secret-mechanism.jpg

taste-experience.jpg

testimonial.jpg

trust-credibility.jpg

4:5 (14)

ai-spokesperson.jpg

before-after.jpg

clinical-proof.jpg

formulation-deep-dive.jpg

ingredient-breakdown.jpg

lifestyle-active.jpg

lifestyle-morning.jpg

medical-illustration.jpg

price-anchor.jpg

product-hero.jpg

secret-mechanism.jpg

taste-experience.jpg

testimonial.jpg

trust-credibility.jpg

9:16 (14)

ai-spokesperson.jpg

before-after.jpg

clinical-proof.jpg

formulation-deep-dive.jpg

ingredient-breakdown.jpg

lifestyle-active.jpg

lifestyle-morning.jpg

medical-illustration.jpg

price-anchor.jpg

product-hero.jpg

secret-mechanism.jpg

taste-experience.jpg

testimonial.jpg

trust-credibility.jpg

4 · Ad Lanes — Paid Performance Creative

Four lanes covering the full paid spectrum: founder-voice, promo (PIL on canonical render), UGC, format-borrow.

Lane 1 — Founder (6)

1.1-v2_4x5.png

1.1-why-i-made_1x1.jpg

1.2-not-melatonin_4x5.jpg

1.3-15min_4x5.jpg

1.4-wake-up_4x5.jpg

1.5-30-nights_1x1.jpg

Lane 2 — Promo PIL (28)

PIL text overlay on canonical render — pixel-faithful pack.

2.1-30off_1x1.jpg

2.10-bundle-creatine_1x1.jpg

2.11-mom-life_1x1.jpg

2.12-anti-melatonin_1x1.jpg

2.13-clinical-claim_1x1.jpg

2.14-monsoon_1x1.jpg

2.15-pre-bed-ritual_1x1.jpg

2.16-2-week-test_1x1.jpg

2.17-no-pills_1x1.jpg

2.18-glycine-3g_1x1.jpg

2.19-deep-sleep-only_1x1.jpg

2.2-bundle_1x1.jpg

2.20-3am-wakeups_1x1.jpg

2.21-bundle-creatine-v2_1x1.jpg

2.22-friends-tried_1x1.jpg

2.23-gift-self_1x1.jpg

2.24-india-made_1x1.jpg

2.25-honesty-clause_1x1.jpg

2.26-mom-version_1x1.jpg

2.3-chai_1x1.jpg

2.3-chai_v8-teampackshot_1x1.jpg

2.3-tea_1x1.jpg

2.4-subscribe_1x1.jpg

2.5-restock_1x1.jpg

2.6-coupon-NEWPACK_1x1.jpg

2.7-30-night-test_1x1.jpg

2.8-festive-pack_1x1.jpg

2.9-cricket-late-night_1x1.jpg

Lane 3 — UGC (7)

3.1-priya-bangalore_1x1.jpg

3.2-anika-mumbai_1x1.jpg

3.3-devika-delhi_1x1.jpg

3.4-reena-pune_1x1.jpg

3.4-reena_1x1.jpg

3.5-meera-hyderabad_1x1.jpg

3.6-karan-kolkata_1x1.jpg

Lane 4 — Format-Borrow (21)

Ads that borrow native grammar — scroll-stop because they feel native.

Native UI (6)

4.1-imessage_1x1.jpg

4.2-notes_1x1.jpg

4.3-twitter_1x1.jpg

4.4-whatsapp_1x1.jpg

4.6-instagram-story_9x16.jpg

4.6-reddit_1x1.png

Vintage (5)

4v.1-doordarshan-era_4x5.jpg

4v.1-doordarshan-sleep_4x5.jpg

4v.2-1950s-american_4x5.jpg

4v.3-brain-biceps-poster_1x1.jpg

4v.3-brain-pathways-poster_1x1.jpg

Bollywood (1)

4b.1-blockbuster-poster_4x5.jpg

Cricket (3)

4c.1-night-test_4x5.jpg

4c.1-sunday-monday_4x5.jpg

4c.2-scoreboard_1x1.jpg

Cultural (6)

4cu.1-chai-comparison_1x1.jpg

4cu.2-spotify-playlist_1x1.jpg

4cu.2-spotify-playlist_1x1.png

4cu.3-thali_1x1.jpg

4cu.4-monsoon-ritual_4x5.jpg

4cu.4-thali_1x1.jpg

5 · Wild Campaign Bank (8)

Surreal / aspirational frames (Jacquemus-coded scale-free, Inde-Wild-coded lifestyle).

W01-night-veranda_4x5.jpg

W02-bedside-flatlay_1x1.jpg

W03-morning-stretch_4x5.jpg

W04-couples-bedtime_4x5.jpg

W05-jacquemus-surreal_1x1.jpg

W06-gym-recovery_4x5.jpg

W07-cafe-winddown_1x1.jpg

W08-mountain-morning_4x5.jpg

6 · Social — IG Feed + Carousels

Feed grid (8)

grid-01-ritual-pour.jpg

grid-02-science-stat.jpg

grid-03-ritual-flatlay.jpg

grid-04-science-ingredients.jpg

grid-05-ritual-hero.jpg

grid-06-science-comparison.jpg

grid-08-science-range.jpg

grid-09-ritual-lifestyle.jpg

Myth-bust carousel (6)

myth-1.jpg

myth-2.jpg

myth-3.jpg

myth-3_4x5.jpg

myth-4.jpg

myth-5.jpg

7 · Sensory + Launch Carousel

Sensory stills (8)

S1-cherries-night_1x1.jpg

S2-sachet-pour_4x5.jpg

S3-lemon-mint_1x1.jpg

S4-magnesium-crystals_1x1.jpg

S5-glycine-powder_1x1.jpg

S6-flatlay-overhead_1x1.jpg

S7-dark-moody-pour_4x5.jpg

S8-tart-cherry-extract_1x1.jpg

Launch carousel (12)

slide-01-tease_4x5.jpg

slide-02-ingredients.jpg

slide-02-ingredients_4x5.jpg

slide-03-ritual.jpg

slide-03-ritual_4x5.jpg

slide-04-mechanism_4x5.jpg

slide-05-comparison_4x5.jpg

slide-05-cta.jpg

slide-06-clinical_4x5.jpg

slide-07-flavor_4x5.jpg

slide-08-trust_4x5.jpg

slide-09-cta_4x5.jpg

8 · Email Sequence (12 HTML pages)

Day 0 → Day 90 nurture sequence. Welcome, launch, post-purchase, win-back.

9 · Amazon — Listing Images + A+ Modules

Listing images (9)

01_hero_main.jpg

02_moat_claim.jpg

03_how_to_use.jpg

04_ingredients.jpg

05_benefits.jpg

06_comparison.jpg

07_trust.jpg

08_founder_face.jpg

09_back_of_pack.jpg

A+ modules (14)

01_hero_banner.jpg

02_founder.jpg

02_founder_story.jpg

03_ingredient_deep_dive.jpg

04_comparison_full.jpg

04_lifestyle_3up.jpg

05_lifestyle_3up.jpg

05_manufacturing.jpg

06_manufacturing_facility.jpg

07_pairs_with_setu.jpg

08_founder_letter.jpg

08_pairs_with.jpg

09_faq_closer.jpg

10_review_proof.jpg

10 · Strategy · Research · Briefs (41 docs)

Source-of-truth strategy + research + actionable briefs.

Strategy (10)

Research (7)

Briefs (24)